Why These Strategies Matter These seven strategies, drawn from reliable sources, offer…
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Gen Z and Alpha Drive New Beauty Marketing Strategies
Why These Generations Matter First, Gen Z, born from 1997 to 2012,…
Marketing Has Changed: What Smart Leaders Are Doing Instead
Marketing used to be simple. Brands pushed products through ads on TV…
How to Achieve 7 Essential Marketing Manager Goals
Marketing managers play a key role in driving business success. They set…
Why These 3 Pricing Strategies Work Better Than You Think
Pricing can seem simple, but smart strategies often surprise us with their…
Ad Agency Stocks May Turn AI Disruption to Their Advantage
Advertising agencies face big changes from AI. However, many experts think these…
How to Grow an Audience if You Have 0 Followers
Starting from zero followers can feel tough, but many people have built…
5 Stages of the Consumer Decision-Making Process and How It’s Changed
The consumer decision-making process guides how people buy things. Traditionally, it has…
Inside “Wicked: For Good”: The Smart Marketing Strategy That Stayed Relevant With Fewer Promotions
The release of Wicked: For Good, the second chapter of Universal’s hit…
PESTEL Analysis: A Guide for Small Businesses
In simple terms, PESTEL analysis is a tool to study outside factors…