Apple and Nike are two of the world’s most famous brands. Their…
How Apple and Nike have branded your brain
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Marketing
17 posts
What Product Marketers ACTUALLY Do in Tech Companies!
Essentially, product marketing in tech companies is a dynamic role that links…
How to Sell So That People Feel Stupid Not to Buy
Selling is as much about emotion as it is about logic. In…
8 Dark Psychology Sales Techniques to Sell Anything
In today’s competitive market, understanding the hidden motivations that drive buying behaviour…
Branding vs. Marketing: What’s the Difference?
Generally, in today’s business world many marketers and business owners use branding…
Neuromarketing: How Brands Use Brain Science to Boost Sales
Neuromarketing combines brain science and marketing to see what makes us want…
Marketing & Sales Strategy for Service-Based Businesses
First, remember that service businesses sell expertise more than products. For example,…
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is more than just a soda; for over a century it…
How to Optimize Your Marketing Campaigns for Growth
Ultimately, marketing campaigns must adapt and innovate for growth. In fact, industry…
How to Measure Marketing ROI Effectively
Marketing ROI (return on investment) is a performance metric that shows how…
